Goulston & Storrs, PC
Organization Type: Law Firm
Position/Title: Director of Client Services & Business Development
Functional Area: Management & Marketing
Year of Induction: 2012
400 Atlantic Ave.
Boston, MA 02110-3333
Beth Marie Cuzzone is Goulston & Storrs’ Director of Client Services and Business Development and a founding member of the Legal Sales and Service Organization. She is also a member and former President of the Legal Marketing Association, New England Chapter.
CITATION UPON INDUCTION INTO THE COLLEGE
Beth Marie Cuzzone’s vision, energy and enthusiasm are contagious. She is known for “first to market” initiatives. Beth’s legal marketing career includes consulting, where she worked with partners to help shape their firms’ strategy, and in-house positions with two large firms. In her current role with Goulston & Storrs, she helps the firm entrench client relationships and grow revenue. As an industry leader in professional services marketing, Beth is a founding member of the Legal Sales and Service Organization, and she holds a green belt in Six Sigma business strategy and is a trained facilitator. Beth is the co-author of the ABA’s The Law Firm Associates Guide to Personal Marketing and Selling, and a contributing author to 51 Practical Ways for Law Firms to Add Value, developed by the Law Firm Value Committee of the Association of Corporate Counsel. I’m pleased to welcome Beth Marie Cuzzone as a Fellow of the College of Law Practice Management.
—Nominated by Silvia Coulter and Deborah McMurray, October 2012