Catherine Alman MacDonagh

Legal Lean Sigma Institute / Legal Mocktails LLC / FIRM Guidance
Organization Type: Consulting Firm (professional services)
Position/Title: President
Functional Area: Management
Year of Induction: 2009

6 Mill River Rd.
Norfolk, MA 02056

Mobile Phone: 508.520.1199
Business Phone: 857.272.5695

Catherine Alman MacDonagh  is a former corporate counsel who now speaks professionally and provides consulting services to law firms and legal departments. Catherine is an effective change agent with more than 15 years of successful professional services strategic planning, marketing, sales and service excellence experience with both small and large law firms.  She is known for her innovative business development training and coaching programs as well as groundbreaking initiatives, particularly in the areas of client development, women lawyers and law firm associations and process improvement. She also develops, facilitates and delivers successful retreats for lawyers and the professionals who work with them.

She is the President and Co-Founder of the Legal Sales and Service Organization. LSSO is exclusively focused on sales, service excellence, and process improvement and presents the annual RainDance Conference™. Catherine directed LSSO’s groundbreaking studies, Women Lawyers: Sales and Business Development Issues in 2004 as well as LSSO’s 2008 Women Lawyers Study. A certified Six Sigma green belt and a Lean Sigma green belt in process improvement for professional services, Catherine is a co-developer and lead instructor of LSSO’s Process Improvement Certification courses.

In addition, she is the co-creator of the Legal Mocktail, an interactive networking training program.

Catherine is the co-author with Beth Marie Cuzzone of The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, and accompanying training manual, published by the ABA’s Law Practice Management Section. She is a contributing author to Silvia Coulter’s The Women Lawyer’s Rainmaking Game: How to Build a Successful Law Practice and has published many articles on sales, service and business issues affecting the legal industry.

A self-described “recovering lawyer,” Catherine is a member of the New Jersey and New York bars; the American Bar Association (Law Practice Management Section, Women Rainmakers, Strategic Marketing Group). She is a recognized thought leader in legal marketing and sales. Some of the honors and awards Catherine has received include: Boston Business Journal’s 40 Under 40, two years on the prestigious MLF 50 (Marketing the Law Firm Top 50) List, and several Legal Marketing Association Your Honor Awards. Catherine served two consecutive terms as President of Legal Marketing Association New England, many years on that board, and in several national committee positions, including the Sponsor Relations Committee, for which she was an inaugural co-Chair.

Catherine is a dedicated volunteer with the American Foundation for Suicide Prevention, her childrens’ school and athletic activities, and in her community, where she serves on the town’s Re-Engineering Committee.


Catherine Alman MacDonagh is blessed with the potent combination of innate talent and curiosity. Talent and curiosity combined with a passion for the legal industry is the fuel that drives Catherine. She has invested heavily in her professional development and worked hard to cultivate her talent. The legal industry has been the beneficiary of that hard work.

Catherine is the very definition of an innovative thinker, yet one that can easily transform concept and theory into practical applications. A co-founder of Legal Sales and Services Organization, Catherine has powered LSSO to promote the status of women in the profession and is the creator of the first process improvement certification program for law firms. Catherine gives freely of her time and has been generous with her talents and experiences. Catherine has indeed set a high standard of achievement.
— 2009