Donna Greenfield

Greenfield/Belser Ltd.
Organization Type: Consulting Firm
Position/Title: Principal/General Counsel
Functional Area: Marketing
Year of Induction: 1999

1818 N Street, NW
Washington, DC 20036

Business Phone: 202.775.0333
Fax: 202.775.0402

Attorney Donna Greenfield left the practice of law to specialize in creating promotional materials for law firms and other professional service firms. A pioneer in the field of professional services marketing, she helped to set the standards for professional promotional materials. In 1989 she was voted “Creative Legal Marketer of the Year” by the California Lawyer in recognition of the body of work produced for law and law-related law firms for over a decade. Donna first became interested in professional services marketing and advertising while working for the Federal Trade Commission. Now a recognized authority on professional services marketing, she frequently writes and speaks on marketing communications topics to audiences such as the American Bar Association (ABA), the Association of Legal Administrators (ALA), and the National Law Firm Marketing Association (NALFMA), where she served on the board of directors. As a principal in the firm, Greenfield manages client projects, participates in the creative development of the clients’ work and is responsible for the operation of the business. In October 2003, Washingtonian Magazine selected Greenfield/Belser as one of the “50 Great Places to Work in Washington.”