Jonathan R. Fitzgarrald

Equinox Strategy Partners
Organization Type: Consulting Firm
Position/Title: Managing Partner
Functional Area: Consulting
Year of Induction:

269 S. Beverly Dr., Suite 1176
Beverly Hills, CA 90212

Business Phone: 424.277.3200
Fax: 424.277.3201


Jonathan Fitzgarrald, managing partner of Equinox Strategy Partners, has built a reputation and career within the legal community by advancing the narrative. As blogs were introduced, Jonathan launched “Bad for the Brand” as a vehicle for sharing best practices in reputation management. He used his own blogging experience to help lawyers better educate their target markets and increase their visibility. In 2014, Jonathan and an industry colleague, Heather Morse, foresaw the generational shift that would soon affect the legal profession. Since then, Jonathan has shown how law firms can leverage talent at all generational levels. Today, Jonathan works with lawyers and marketing professionals to identify strategies for revenue generation and visibility, and he provides key metrics that can be used to demonstrate growth.
—Nominated by Marcia Wasserman and Beth Cuzzone, October 2017