Mark T. Greene


Market Intelligence LLC
Organization Type: Consulting
Position/Title: President
Functional Area: Management, Marketing
Year of Induction: 2004

100 Lakecrest Circle
Hendersonville, TN 37075
USA

Business Phone: 703.408.0512
mark@marketintelligencellc.com
LinkedIn

As a consultant, Mark pioneered professional service firms’ use of market research and process management and competitive intelligence to make smart business decisions. As CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:

Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.


CITATION UPON INDUCTION INTO THE COLLEGE

Ever since his involvement with MIICORP in the 1980s, Mark Greene as been at the bleeding edge of market research on behalf of law firms and legal organizations. Using his considerable professional skills and experience to assist law firms in better identifying and understanding their clients and the market for their services, Mark became a symbol of credible and actionable market research in a profession unaccustomed to the rigor. He has demonstrated through prolific writing, speaking and the publication of handbooks, the true difference hard substantiatable knowledge can make to the effectiveness of law firm business strategies. In the legal services marketing arena, long moved by inspiration and intuition, Mark’s work has demonstrated the clear symbiosis of art and science on behalf of legal businesses and their clients.
— Introduced by John Cummens, 2004