Mark T. Greene
Waller Lansden Dortch & Davis LLP
Organization Type: Law Firm
Position/Title: Chief Business Development Officer
Functional Area: Marketing
511 Union Street, Suite 2700
Nashville, TN 37219
United States
Business Phone: 703.408.0512
Fax:
mark.greene@wallerlaw.com
www.wallerlaw.com
Dr. Mark T. Greene has conducted more market research for law firms during the past two decades than anyone else in the world. In addition to the legal industry, Mark regularly conducts domestic and global research for corporate clients such as Citicorp, General Electric (where he has worked for 21 GE companies) and Sun Microsystems, as well as many other Fortune 500 companies. A Six Sigma Black Belt and Champion, he has pioneered the application of cutting edge corporate research and management techniques to professional services marketing in such areas as client satisfaction surveys, brand development and tracking, advertising development, office and practice feasibility analysis and recruiting research. A prolific author and speaker, Mark frequently addresses professional organizations around the world. He has served as an adjunct professor and lecturer at the University of North Carolina and several other universities and has published many articles and book chapters concerning research for the legal industry and the corporate world. As an undergraduate, Mark studied Electrical Engineering and Communications at Case Western Reserve University. At the University of North Carolina Mark studied Classics for his Masters and Research Methods for his doctorate. He is very active in the Boy Scouts.
