Roberta Montafia
Roberta Montafia Consulting
Organization Type: Consulting Firm
Position/Title: Consultant
Functional Area: Marketing
2149 Jasper Way
The Villages, FL 32162
United States
Business Phone: 617-852-3191
Fax:
roberta@montafia.com
http://www.legalmocktail.com/
Roberta Montafia is Principal with Roberta Montafia Consulting and Chief Visionary Officer at The Legal Mocktail.
Roberta has over 25 years experience in the legal industry, including 13 years as an in-house lmarketer. Roberta’s experience covers a wide range of geographies including several Europe, which allowed her to add an understanding of the international legal marketplace to her law firm marketing background. This experience, coupled with her former position as Global Director of Marketing for Baker & McKenzie, has given her an advanced understanding of legal developments and opportunities globally. She is well versed in branding, communications and marketing for promotion of client facing initiatives, as well as for key internal programs such as client service and major client management.
Most recently Roberta held the position of Chief Marketing Officer for Day, Berry & Howard LLP where she was relied on for her expertise in client service, branding, business development education and training. Under her leadership the firm was named one of The Top 50 Law Firms in Marketing and Communications, by LJN, Marketing the Law Firm 2 years in a row. She also has had several marketing initiatives recognized by the Legal Marketing Association’s Your Honor Awards.
Roberta gained her knowledge of the offshore world when she was the first Marketing Director for Appleby Spurling & Kempe, one of Bermuda’s largest law firms. She was responsible for the strategic business development of the law firm and its business subsidiaries, and was instrumental in the creation of the firm’s first web-based product. Over her tenure her strategic marketing leadership resulted in the firm becoming well known for its innovations on many fronts; for its web-based legal tools, as well as for original insurance products.
Roberta is a graduate of the University of Massachusetts and earned her Juris Doctor from Suffolk University Law School.
She is a member of the advisory board of the Legal Sales and Services Organization and a Fellow of the College of Law Practice Management.
