Ross Fishman

Ross Fishman Marketing Inc.
Organization Type: Consulting Firm (professional services)
Position/Title: Chief Excelleration Officer
Functional Area: Marketing/Business Development
Year of Induction: 2004

1356 St. John's Ave.
Highland Park, IL 60035

Mobile Phone: 847.921.7677
Business Phone: 847.432.3546
Fax: 847.432.7836

Ross Fishman is CEO of Fishman Marketing, a full-service legal marketing, branding, and website-development firm.  Ross helps firms dominate their markets and generate millions of dollars in revenue.

One of the legal profession’s most-popular marketing speakers, Ross has presented 300 keynote addresses, associate and partner retreat programs, marketing-training, and CLE and Ethics presentations on six continents from Indiana to Iceland and Istanbul. (See him in action at

A former commercial litigator, marketing director, and marketing partner, he has been called “the creative mind behind a host of law firm campaigns that have redefined the field” (San Jose Business Journal), and “one of the country’s leading experts on law firm marketing” (Lawyers Weekly USA).  Ross has launched potent marketing initiatives for 250 firms worldwide including many of the world’s largest firms and global networks. (See for over 100 detailed case studies.)

Ross Fishman’s branding programs and WordPress websites have received countless international marketing awards from organizations ranging from the LMA, ALA, and ABA to Inc. magazine, including winning first-place honors in the Legal Marketing Association’s international competition in 17 straight years.

He received LMA’s top honor, the optional “Best of Show” five times. In fact, the award was actually created because of the effectiveness of one of his early marketing campaigns that helped a midsized firm grow 50% in 18 months:  “Ross was going to win awards in so many categories that LMA created the ‘Best of Show’ award so he’d win one grand prize instead of nearly all the individual trophies” (LMA’s “In the Loop,” Fall, 2009).

Known as an “entertaining and educational” presenter, Ross has presented 300 keynote addresses, law firm retreats, continuing legal education (CLE), and marketing-training programs on five continents, including once presenting on three continents in 24 hours. His popular Ethics presentations are especially well regarded, often called “Not nearly as boring as all the other CLE speakers.”

A Fellow of both the College of Law Practice Management and the Litigation Counsel of America, he received the LMA’s first peer-selected “Lifetime Achievement” award, and was the first inductee into the Legal Marketing Association’s “Hall of Fame.” He received his B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory University College of Law.  Federal Trial Bar (N.D. Ill).


Ross Fishman is the gift of creativity and energy to the legal profession. Beginning with his role as a marketing director with Winston & Strawn in the early ’90s, Ross has pushed the envelope of conservativism at every turn. His “Make an Ace of Yourself” client service program at W&S received national and international attention. Then he took it one step further with the initiation of the “Unconditional Guarantee” of Coffield & Ungaretti. Since his years as an in-house legal services marketing executive, Ross has provided inspiration, focus, ideas and counsel for his law firm clients across the country. From “Bug Law” and “Mold Law” advertising campaigns to some of the most sophisticated approaches to business development training, Ross applies his plain-spoken creativity to every client’s business. He has spoken and written on a wide range of law firm marketing topics for audiences across the country and continues to give back by spreading what he learns within the community of law firm marketing executives as well as lawyers.
— Introduced by Merrilyn Tarlton, 2004