Ross Fishman
Ross Fishman Marketing Inc.
Organization Type: Consulting Firm
Position/Title: Chief Excelleration Officer
Functional Area: Marketing
1356 St. John's Avenue
Highland Park, IL 60035
Business Phone: 847/432-3546
Fax: 847/432-7836
ross@rossfishmanmarketing.com
www.fishmanmarketing.com
Ross Fishman is the Chief Exceleration Officer of Ross Fishman Marketing, Inc., helping law firms and legal industry companies in branding and advertising, strategic marketing planning, and marketing training and retreats. (www.rossfishman.com) A former litigator, Ross turned to marketing in 1990 at Winston & Strawn. From 1994-97, he was Marketing Partner of Ungaretti & Harris, where he devised the legal profession’s first written Service Guarantee. In recent years, he has handled strategic marketing and branding projects for firms across North America, from mid-sized to AmLaw 100 firms, and 5000-lawyer international networks, to billion-dollar global legal vendors. Called “the legal profession’s most decorated marketer” he has received over a dozen national marketing awards for innovative and effective programs. In addition to an Inc. magazine “Marketing Masters” award, these honors include the international Legal Marketing Association’s grand prize in four of the past seven years, including the optional Best of Show / Judges’ Choice award three times and the only Lifetime Achievement award ever bestowed. Known as an entertaining and effective presenter, Ross has given over 150 speeches from Toronto to Tobago for law firm retreats, professional associations, and law and graduate schools; as well as writing more than 150 bylined articles on marketing and management issues, including four monthly columns. Ross received his B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from the Emory University School of Law in 1985. Member, federal Trial Bar, 1987.
