Toby Brown

Perkins Coie
Organization Type: Law Firm
Position/Title: Chief Practice Management Officer
Functional Area: Management
Year of Induction: 2012

1201 Third Ave., Suite 4900
Seattle, WA 98101-3099

Business Phone: 206.359.8028
Fax: 206.359.9000

As Chief Practice Management Officer for Perkins Coie, Toby Brown leads the firm’s revenue management and efficiency programs, legal project management, pricing, process improvement, practice innovation, alternative staffing and new partner integration.  Toby has more than a decade of experience in practice management and pricing with Am Law firms and is the former director of the Utah State Bar.

Toby is an active member and leader in organizations devoted to legal knowledge management, and he speaks to national audiences on legal pricing, alternative fee arrangements and other law firm financial management issues. He is the founder of the Legal Marketing Association’s annual P3 Conference, which brings together more than 400 pricing, project management and process improvement experts in the legal profession.  Toby also co-founded the “3 Geeks and a Law” blog and co-authored the book, Law Firm Pricing: Strategies, Roles and Responsibilities. He is active on Twitter as @gnawledge and can be found on LinkedIn.



Toby Brown does not just observe the legal market, he changes it.  With his infectious energy and good nature, he has a knack for capturing almost anyone’s attention and gently persuading them. As a bar association professional, Toby helped lawyers practice more effectively through understanding economics, improving processes and adopting current technology. As a large law firm executive, he works closely with his lawyers and clients.  While others talk about alternative fee arrangements, Toby invents, evaluates and refines them, creating a win-win for the firm and its clients. He freely shares what he has learned, especially through the hugely popular, award-winning 3 Geeks and a Law blog.  I’m pleased to welcome Toby Brown as a Fellow of the College of Law Practice Management.

—Nominated by Ron Friedmann and Jordan Furlong, October 2012