2005 InnovAction Award Winners
Two law firms, one a global player making its submission from Chicago and the other a regional firm from New Zealand, have been honored for excellence and innovation in the management and delivery of legal services.
DLA Piper Rudnick
In Chicago, Illinois the global firm DLA Piper Rudnick was selected in the category of “Market Disruptors” for its Venture Pipeline initiative. Venture Pipeline is a separate business unit, launched in 2002 and run by experienced entrepreneurs and non-lawyers, designed to help early-stage companies. The unit’s representatives screen and scrub business plans, give companies feedback, and then work with the law firm’s numerous contacts to find appropriate funding, benefiting both the venture capital organizations and the company.
The Auckland, New Zealand firm of Simpson Grierson was also selected in the “Market Disruptors” category, for a series of very deliberately planned actions designed to transform the law firm from a market follower to more of a market leader. These initiatives involved the conduct of (before and after) independent market research, obtaining partner support, overcoming past experiences, changing cultural inhibitions, and instituting a bold marketing and communications campaign to counter overly conservative perceptions and reposition the firm as more dominant, contemporary and dynamic.