Q&A: Meet Dave Bruns, Class of 2016

Written by  //  June 9, 2017  //  No comments

David BrunsDave Bruns has an impressive 19-year career in legal marketing, spanning five different firms. His contributions have helped shape the profession through in-house innovations, mentoring of younger professionals, and leadership of the Legal Marketing Association. Many of the innovative concepts he championed have become standard marketing techniques, including client surveys, client development training for lawyers, electronic marketing, and business development management. Dave is currently Director of Client Service for Farella Braun + Martel LLP. He has been a change agent in the Legal Marketing Association, as a regional and national board officer, and chairing task forces that brought about significant enhancements in the the growth and structure of the organization. He has been awarded the San Francisco Bay Area Chapter’s Member of the Year in 2003 and the Bella Lossi Award for Marketing Professional of the Year in 2009.

Dave Bruns
Director of Client Service
Farella Braun + Martel LLP
San Francisco, California

Where were you born and raised?

Santa Barbara, California.

What achievement outside of work makes you most proud?

The obvious answer is my kids. Both girls are amazing — one is a horse jumper (11) and the other is an expert skier (9). However, I would also say my work in the nonprofit world. I have been instrumental in the redesign and implementation of LMA’s corporate restructuring and service delivery model and I am also knee-deep in rebranding the Rowell Ranch Rodeo, with a hyper focus on the attendee experience.

Did you choose your career, or did it choose you?

Like most legal marketers of similar tenure, I was chosen by the profession. It all began when I was at a Professional Environmental Marketer Association (PEMA) monthly lunch on the subject of marketing roles and careers. A CMO from a law firm was on the panel and I was intrigued by her. I dutifully shook her hand, took her card and asked her to lunch. After about a month of follow-up, she hired me at Littler with the incredibly vague title of Special Projects Coordinator.

Who was your mentor and what made him or her so influential?

I describe my network of mentors, mentees, friends, and colleagues as my “Life Hacks.” I have many (many of whom are Fellows) and they all have different purposes, such as when I need a boost (Lisa Simon) to a reality check (Jennifer Manton) to a quick toss of the proverbial spaghetti (Traci Stuart), or a buddy check (Nat Slavin). I could go on or back many years and as I reflect the key to each relationship, it is their longevity and the true sharing that occurs.

Of the law-related projects or initiatives you’ve worked on in the past year or so, what is the most exciting or shows the most promise?

Hands down, the Client Advisory Board that I initiated and helped to implement last year. The initial meetings and discussion yielded a tremendous amount of information and actionable next steps, including new matters.

Is there anything else you’d like to share with your Fellows?

Becoming a Fellow in 2016 was a public demonstrative that my peers see the value of my career and the investment that I have made personally and professionally to become who I am today. I look forward to working with other Fellows to give back to the legal ecosystem, and more importantly, influence legal marketing and how law firms use the voice of the client in their marketing, business development, and service delivery models.

Get to know the rest of the Fellows by visiting the Recent Inductees page and by browsing the Fellows Directory.

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