Q&A: Meet Nat Slavin, Class of 2015
Nat Slavin, currently a principal at Wicker Park Group, has been a force in the legal profession since the late 1990s, when he was publisher of Corporate Legal Times. Nat was more than just a publisher and ad salesman. He always looked for ways to add value and do something different, working with law firms to publish compelling features.
Nat came into his own when he helped found Wicker Park Group, where he works with law firms to find ways by which in-house and outside counsel can work better together. In today’s “new normal,” Nat’s passion and leadership brings forward new models for service, client satisfaction, and pricing.
Nat has always been an advocate for common sense and practicality in legal management and marketing. Committed to serving his profession, Nat served as president of the Legal Marketing Association Board and was inducted into the LMA Hall of Fame in 2014.
Wicker Park Group
Where were you born and raised?
I was born in a small town outside of Kalamazoo, MI, but moved to Chicago when I was young and grew up there and the Near North Chicago suburbs.
What’s your favorite thing to do away from work?
Outside of work, my favorite things to do include exploring great restaurants, going on adventures with my son, reading anything and everything, vacationing with my wife, practicing yoga and taking advantage of living in a place where you can be outdoors in shorts almost every day of the year!
What achievement outside of work makes you most proud?
There are too many things I am proud of to name just one, but at the top of the list is nurturing friendships and relationships that have lasted for decades and are strong enough to endure despite living in far-flung cities.
Did you choose your career or did it choose you?
My career definitely chose me!
Who was your mentor and what made him or her so influential?
I’ve never had one mentor. I’ve drawn on the experiences (some of them could be described as the opposite of mentoring) with many individuals who made me understand what it means to be loyal, a leader, to add value and most importantly never keep score.
What is the most vivid moment or experience in your career?
The day we sold InsideCounsel, where I was publisher and had worked for nearly 15 years, I knew that my life was going to change professionally in a way I could never have imagined. I was far from done working and could never have known at that time that the course of my life would lead me to form a consulting firm with amazing partners, service amazing clients and have the freedom to live in one of the most beautiful spots in the country, away from Chicago winters!
Of the law-related projects or initiatives you’ve worked on in the past year or so, what has you the most excited or shows the most promise?
I’ve worked closely with the LMA Education Advisory Council to create a Body of Knowledge document with some esteemed colleagues which will allow law firm marketing and business development professionals (and all law firm leaders) to create a common framework for law firm’s investments in the most important areas where law firms invest tremendous resources.
What is the most engaging law-related thing you’re doing right now?
The most engaging law-related thing we have been working on at Wicker Park Group is helping firms enhance their client service and client experience offerings. Client loyalty has to be based on the voice of the client, and we have vast experience interviewing clients on behalf of law firms to help the next generation of how law firms add value to the client experience.
Get to know the rest of the Fellows by visiting the Recent Inductees page and by browsing the Fellows Directory.